⚡ZOOZ BIKES | UF1200 ANIMATION⚡
Client: ZOOZ Bikes
Role: Art direction, design, and animation
Brief: Motion Marks teamed up with ZOOZ Bikes to create this 3D animated video highlighting their brand new Ultra Flex 1200 electric bike. The bike features a full suspension, grippy, puncture-proof tires, larger proportions, sick chrome finish, and hydraulic brakes, all of which we wanted to be the focus points for this animation.
From here, we took a 3D CAD file from their manufacturer, textured it with some epic chrome materials, rigged it so it would move as it does function IRL, dropped it in a sleek 3D environment, animated some cool camera moves and part explosions, composited in informative 2D text callouts and add some dope beats and wooshes to bring it all together.
In the end, both we and the ZOOZ team were thrilled with the end spot (so much so that their marketing team requested a wide version 😉)
👀 LOOK DEVELOPMENT 👀
🎞️ BEHIND THE SCENES 🎞️
